A Guide To Advertising In The Media
Source: http://readbud.com/Articles/Advertising/A-Guide-To-Advertising-In-The-Media
The media is a powerful thing -- the average person spends an enormous amount of their life consuming it in one form or another, and will spend a significant percentage of that time looking at, listening to or watching advertisements. If you want to use the power of the media, though, you need to know what you're doing.